responsible drinking

alcohol causes problems. we want to do our part to solve some too.


yes, being a responsible business and selling alcohol might not sound like the easiest combination, but we are trying our best. while smål products are created to make drinking less alcohol a bit more easy and tasty, we believe that it should not end there. our main mission is to create social moments, and by buying our products, you give us a chance to do exactly that.

% for change


smål boosted kombucha has 2,8% alcohol, so 2,8% of our sales margin goes to supporting grass root social impact projects and organizations that focus on issues like reducing loneliness and social isolation.


we are not experts in working with social issues. that's why we support those who are. when a smål product is sold, we put aside 2,8% of our margin for impact organizations who have devoted their existence into creating positive change. we select ones who focus in creating human interactions, meetings and relationships. we then track those interactions, moments we create together, to make sure that your impact funds are well spent. after each year, starting in 2021, we will release a report on your impact results and all the other fun numbers right here. and because we finns have a bit of an obsession about honesty and transparency, we want to share our salaries and such numbers too when that happens.

better together


smål is a brand by Kåska, the first nordic low-alcohol-only spirits company. to create the biggest smål impact, we will put both smål & Kåska impact funds together. find out more about Kåska by clicking here








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